How Planters integrated itself into Netflix’s Electric State film - Brand Innovators

How Planters integrated itself into Netflix’s Electric State film - Brand Innovators

When AGBO, the production company owned by the Russo Brothers, called up the Planters brand team to ask if they could feature the iconic Mr. Peanut as a main character in Electric State –a film in production starring Millie Bobby Brown, Chris Pratt, Ke Huy Quan – the brand took a look at the script. “We reviewed the script and we felt really comfortable with where they were landing the character and agreed to move forward with it,” explained Ash…