US EditionHow Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’
Piyush Pandey revolutionized Indian advertising with iconic campaigns and slogans over four decades, receiving the Padma Shri and CLIO Lifetime Achievement Award.
- On Friday, Piyush Pandey, advertising veteran age 70, passed away peacefully after `battling an infection that took a serious turn`, Ogilvy Advertising Agency said.
- Piyush Pandey joined Ogilvy India in 1982 at age 27 and built a career spanning more than 40 years, reshaping Indian advertising by using Hindi and everyday colloquialisms.
- Pandey produced memorable work such as Asian Paints' Har khushi mein rang laaye, Cadbury's Kuch Khaas Hai, Fevicol's Egg film, Vodafone's Zoozoo and pug ads, and won Cannes Lions, CLIO and Padma Shri honours.
- Immediately after the news broke, tributes flowed from filmmaker Hansal Mehta, Union Minister Piyush Goyal, Finance Minister Nirmala Sitharaman and the creative fraternity, praising Pandey's legacy.
- Beyond brands, Piyush Pandey shaped political messaging by writing the `Ab ki baar, Modi sarkar` slogan for Narendra Modi's 2014 campaign, which Donald Trump later adapted abroad.
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Advertising legend Piyush Pandey passes away
Mumbai: Advertising legend Piyush Pandey, who gave Indian advertising its distinct character, passed away at the age of 70 on Thursday. Filmmaker Hansal Mehta and musician Ehsaan Noorani mourned the loss of the trailblazer who shaped Indian advertising. Hansal took to X and wrote: “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.” Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey…
Piyush Pandey, who redefined the art of storytelling in Indian advertising, died on Thursday at the age of 70. His creative genius led to numerous slogans and campaigns that have become everlasting memories in the country.
Piyush Pandey passes away at 70, leaves behind the timeless 'Mile Sur Mera Tumhara' legacy
Advertising legend Piyush Pandey passed away on October 24, 2025. Known for iconic advertisement campaigns like Fevicol and Cadbury, he also penned the lyrics of India's integration anthem 'Mile Sur Mera Tumhara' in 1988.
How Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’
Piyush Pandey, India’s legendary advertising guru, has passed away at the age of 70. While he is credited for some of the country’s most unforgettable ad campaigns, he’s also the brain behind the ‘Ab ki baar, Modi sarkar’ slogan that helped Narendra Modi in the 2014 elections. Such was the power of the tagline that even Donald Trump borrowed it for the 2016 US presidential elections, tweaking it to ‘ab ki baar, Trump sarkar’
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