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How Not To CwF+RtB: Tell Fans They’ll Pay Any Price If They’re ‘Real’ Fans

Summary by Techdirt
I really used to love our series of posts on how companies and content creators can build more revenue and loyalty with their customers through what we called the "Connect with Fans and a Reason to Buy" philosophy. Shortened to "Cwf+RtB," the idea is that by treating fans in an awesome and human way, concerns…

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How Not To CwF+RtB: Tell Fans They’ll Pay Any Price If They’re ‘Real’ Fans

I really used to love our series of posts on how companies and content creators can build more revenue and loyalty with their customers through what we called the "Connect with Fans and a Reason to Buy" philosophy. Shortened to "Cwf+RtB," the idea is that by treating fans in an awesome and human way, concerns…

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Techdirt broke the news in on Thursday, May 22, 2025.
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