Former Nebraska author unearths lost history in 'Tequila Wars'

How José Cuervo transformed a struggling family business into a tequila kingdom

Ted Genoways considers José Cuervo's colorful history, from eluding Pancho Villa's death threats to bringing tequila north of the Mexican border.

Former Nebraska author unearths lost history in 'Tequila Wars'

Nebraska native Ted Genoways' "Tequila Wars" tells the untold history of José Cuervo and the rise of tequila as a billion-dollar industry.

New book by former Nebraska journalist uncovers untold story of tequila’s bloody past - Flatwater Free Press

Forgive imbibers of tequila, that most versatile Mexican distilled beverage, for not knowing it rose to prominence amid revolutionary fervor. Or that the multi-billion dollar industry’s leading brand, José Cuervo, bears the name of a historical figure whose entrepreneurial story is directly bound up in tumultuous times. That hidden history is exactly what intrigued longtime journalist and author Ted Genoways. His years-long exploration yielded a…

Tequila, margaritas, salsa, and food dyes

It's a perfect party trifecta of tequila, margaritas, and salsa. Plus, we dig into the latest on food dyes. Ted Genoways considers José Cuervo's colorful history, from eluding Pancho Villa's death threats to bringing tequila north of the Mexican border Caroline Pardilla serves up 60 recipes for your next batch of margaritas Rick Martinez chops, blends, and crushes more than tomatoes for endless variations of salsa Dr. Jessica Knurick deciphers …