Tariffs Impact Hyundai and Nissan's Ad Plans, But It's Business As Usual for Kia

Hyundai protects buyers from Trump’s tariffs with assurance program

Hyundai is protecting buyers from U.S. President Trump’s auto tariffs through its new Assurance Program. The South Korean automaker’s U.S. COO Claudia Marquez launched the Assurance Program at the 2025 New York International Auto Show. The initiative addresses the impact of President Trump’s 25% tariffs on the auto sector, a dominant topic at the event. Marquez emphasized Hyundai’s commitment to price stability during his announcement. The Assur…

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.

Tariffs Impact Hyundai and Nissan's Ad Plans, But It's Business As Usual for Kia

On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]

Media Planning and Buying in the Time of Tariffs

Your accounts’ media planning and buying budget may be seriously disrupted as a result of the turmoil surrounding tariffs. Some accounts indicate up to a 10% cut in advertising may be coming. Before your accounts make drastic changes, help them review their plans. Don’t let them make assumptions about which media channels work without careful analysis. Advertising Balance and The Sales Funnel It’s tempting to cut back ad spending when faced with…