How high-growth CMOs use automation to unlock scale without losing strategy

How high-growth CMOs use automation to unlock scale without losing strategy

Tension: CMOs at high-growth firms are under pressure to automate at scale while still championing long-term brand strategy. Noise: Trend cycles push automation as a magic fix, glossing over the operational and cultural shifts required to make it work sustainably. Direct Message: The CMOs getting it right aren’t choosing between automation and strategy—they’re using a shared pattern of alignment, discipline, and orchestration to scale both. To l…