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United States · United StatesThis article was originally published in 2017 and was last updated on June 28, 2025.
Tension: Marketers want to reach real buyers—but still rely on shallow engagement signals instead of real purchase intent. Noise: Legacy metrics like pageviews and display impressions distort how brands measure interest and allocate budget. Direct Message: In today’s market, technology isn’t just the product—it’s the proof. The content that drives revenue is th…Read Article
From noise to revenue: What intent data is really telling you
Instagram · IrelandThis article was originally published in 2024 and was last updated on June 28, 2025.
Tension: Brands want to express authenticity through aesthetics—but often conform to recycled, trend-driven design that dilutes identity. Noise: Media narratives and algorithmic bias push brands toward sameness, mistaking aesthetic conformity for strategy. Direct Message: A consistent Instagram aesthetic can amplify brand identity—but only when it’s rooted in i…Read Article
The importance of Instagram aesthetics
Hingham, Massachusetts · HinghamThis article was originally published in 2006 and was last updated on June 28, 2025.
Tension: Fashion brands claim to champion individuality, but their mergers often dilute the very identities that made them compelling in the first place.
Noise: Retail media framed the Talbots–J.Jill merger as a win for efficiency and scale, masking deeper cracks in brand cohesion and consumer trust.
Direct Message: The real value of a fashion brand lies in e…Read Article
