US EditionHow Gilbert Arenas Turned $2M Into $40M By Throwing A Party
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How Gilbert Arenas Turned $2M Into $40M By Throwing A Party
NBA star Gilbert Arenas was never one to play by the book — and that includes how he negotiated his sneaker deals. In 2007, the NBA star pulled off an extravagant business power move: He threw a “$2 million” birthday party for 7,500 people to boost his popularity and leverage a massive shoe contract with Adidas. WASHINGTON, DC – NOVEMBER 18: Former Washington Wizards player Gilbert Arenas addresses the media before the game between the Washingto…
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