Acosta Group: National Brands, Private Label Lift Fresh Together

Private label and national brands redefine value in fresh

As competition for private label and national brands across aisles continues to grow, new research from Acosta Group suggests that consumers identify value in fresh differently compared to center store.

Acosta Group: National Brands, Private Label Lift Fresh Together

ORLANDO, Fla. Freshness gets a product considered, but the brand often gets it chosen. That was the central message from Acosta Group during a June 8 session at the IDDBA Show at the Orange County Convention Center, where two company leaders unpacked new research on how shoppers weigh national brands against private label across the fresh perimeter. In “Rising Together: How Brand and Private Label Synergy Drive Growth in Fresh Prepared Foods,” K…

How Fresh Foods are Rewriting the Rules of Brand Loyalty

New Acosta Group research reveals consumers rely on national and private labels differently depending on category, occasion and perceived value JACKSONVILLE, Fla. — New Acosta Group research suggests shoppers are navigating trust, value and quality differently across Fresh grocery categories, reshaping traditional assumptions around national and private label purchasing behavior. The company is sharing findings from its new proprietary Fresh Ins…