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How Dove’s first creator-led campaign paves way forward for Unilever

Summary by marketingdive.com

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

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Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

2 days ago

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marketingdive.com broke the news in 2 days ago on Wednesday, June 4, 2025.

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