How changing tastes in China are hitting Australia’s wine exports

How changing tastes in China are hitting Australia’s wine exports

Younger consumers’ preference for healthier, low-alcohol beverages has contributed to shrinking of Chinese market.

Australian wine exports slide as global demand softens

Australian wine exports declined last year as weaker global consumption, price pressure and an uneven recovery in China weighed on performance. Wine Australia’s Export Report for the 12 months to December shows export value fell 8 per cent year on year to $2.34 billion, while volume declined 6 per cent to 613 million litres. The average free-on-board value dropped 3 per cent to $3.81 per litre, reflecting ongoing down-trading across major market…

Global headwinds hurt Australian wine exports

Australian wine exports declined in 2025, with total export value down eight per cent to $2.34bn and volume falling six per cent to 613 million litres, according to Wine Australia’s Export Report released earlier this week. Wine Australia said the fall was largely driven by reduced export value to mainland China and the United States, alongside lower volume shipped to the United Kingdom. However, the report highlighted several markets posting va…