How Carmila boosts the engagement of its visitors and boosts the attendance of its shopping centers - Digital Century

How can we bring the world back to shopping centres without contenting ourselves with the traditional discount vouchers? Carmila, who manages 128 of them in France, has found an original answer: to combine interactivity, collection of data and fun experiences thanks to the gamification. With the help of Qualifio, a platform specialized in data first– and zero-party, the brand [...]