US EditionHow B2B Prospecting Complexity Is Reshaping Sales Strategy in 2025
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How B2B Prospecting Complexity Is Reshaping Sales Strategy in 2025
The B2B sales landscape has undergone a fundamental transformation. Analysis of over 97.97 million prospecting emails and 3.6 million multi-channel touchpoints reveals that traditional sales approaches are failing to keep pace with evolving buyer behaviours. 65% of B2B businesses report buyers operating with tighter budgets, whilst 45% face increased competition in an increasingly crowded marketplace. Critical Finding: Decision-making units now …
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