US EditionHavas and Horizon Launch Joint Venture With $20B in Billings
Horizon Global integrates AI technology with creativity to serve U.S.-centric clients, managing $20 billion in billings and operating across 100+ countries worldwide.
- On September 29, 2025, Horizon Media Holdings and Havas launched Horizon Global, a New York–headquartered joint venture managing $20 billion in billings across 100+ markets.
- The formation responds to industry consolidation and aims to compete for U.S.-centric global clients by merging Horizon's Blu and Havas' Converged AI platforms into BluConverged.
- Horizon Global will maintain Horizon Media and Havas Media Network's operational independence while offering clients an AI-native platform and pooling resources to meet demand for performance-based media.
- Bob Lord leads as interim CEO and interim global CEO with 30 years of experience, while Renata Spackova serves as global COO, spearheading deployment across more than 100 markets under a board including Koenigsberg, Bolloré, and Mears.
- This partnership signals a new model prioritizing transparency, connected intelligence, and client value, potentially offering a competitive alternative amid major agency mergers and market shifts.
11 Articles
11 Articles
Why Horizon and Havas are joining forces in the U.S. market
French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings. The arrangement is an attempt to compete more effectively for clients amid an agency sector undergoing a series of slow motion earthquakes as Horizon and Havas’ holdco cousins merge, disintegrate and decline. “This was…
'Odd couple' Horizon and Havas launch joint venture - DecisionMarketing
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which is being seen as a direct response to the threat to both of their businesses from the $13.5bn Omnicom-IPG merger. Dubbed Horizon Global, the venture will have combined global billings of $20bn, be headquartered in New York and span over 100 countries. It is claimed it will deliver “a bold breakthrough agency network alternative a…
The consolidation in the agency business continues. Horizon Media and Havas Media Network announced the establishment of Horizon Global. With the joint venture, the two media agency networks want to strengthen their position.
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium