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Honda SUV lineup earns #1 ranking in brand loyalty by J.D. Power
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Honda SUV lineup earns #1 ranking in brand loyalty by J.D. Power
September 26, 2025 — TORRANCE, Calif. Honda has been honored as #1 in brand loyalty among mainstream SUV owners by J.D. Power. The award is based on the combined performance of Honda SUVs in the J.D. Power 2025 U.S. Automotive Brand Loyalty Study, including the Honda HR-V, CR-V, Passport, Pilot and all-electric Prologue. This is the second consecutive year Honda has received this prestigious honor. “In the auto industry, owner loyalty is one of…
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