US EditionHoka: From Being Broke to Standing up to Him and Taking Out Nike's Share
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In the last triennium, both Adidas and Nike have been threatened by the appearance of new players in the sports retail landscape. We are talking about competitors like On or Hoka who want to scratch 70% market share that together have the two great names of sports retail, Nike and Adidas. Nike is intensifying the area of innovation, and in turn reintroducing wholesale channels, such as the case of their return to Amazon. Strategies are being car…
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