History of MelBet Location: 10 Sites, 10 Languages, 1 Brand

Tribune Nantaise

Factuality

Ownership

As digital platforms try to capture a global audience, localization becomes a pivotal strategy. The adaptation of the brand goes beyond a simple translation of words; it concerns culture, habits, design and tone. MelBet applies this logic in a remarkable way. The platform has managed to expand in more than 10 countries in just a few years, with regional and linguistic versions, all without losing its central identity.