Hightouch Launches AI-Powered Adaptive Identity Resolution to Tackle the Mess of Modern Customer Data

Hightouch Adds New AI-Powered Adaptive Identity Resolution to its CDP

It’s a data swamp out there, and brands are trudging through it.  With customer data sprawled across a multitude of devices, platforms, and identities, enterprises are struggling to unify the chaos, glean meaningful insights, and create more personalized experiences. As people engage via a widening channel of digital touchpoints, unifying disjointe...

Hightouch Unveils AI-Powered Adaptive Identity Resolution to Clean Up Fragmented Customer Data

Hightouch, the leading data and AI platform for marketing and personalization, announced the launch of Adaptive Identity Resolution, a powerful new capability designed to transform fragmented customer data into unified, actionable profiles that flex with business needs. This innovation is part of Hightouch’s warehouse-native Customer Data Platform (CDP) and introduces a “multi-zone” approach to identity resolution. It allows teams to switch seam…

Hightouch Unveils AI-Powered Identity Resolution for CDPs

Data platform provider introduces configurable customer identity matching technology that operates within existing data warehouses.

Hightouch Launches AI-Powered Adaptive Identity Resolution to Tackle the Mess of Modern Customer Data

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