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Helmut Lang Presents Pre-Fall 2025 Campaign

Summary by designscene.net
© Daniel Shea Helmut Lang Pre-Fall 2025 collection arrives with a fresh campaign lensed by Daniel Shea. This season, the brand leans into clean shapes, textural nuance, and subtle construction choices that balance familiarity with forward design. Styled by Jason Rider, the looks prioritize wearability while still carrying Helmut Lang’s recognizable clarity. The collection builds around fabrics that move with ease. Soft layers, translucent knits,…
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MR Magazine broke the news in on Tuesday, June 3, 2025.
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