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Heinz Calls Foul on Small Condiment Packets in Social World Cup Effort

Summary by RetailWit
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

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Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

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strategystrategy

Heinz turns penalty cards into condiment packets

Kraft Heinz is giving soccer’s penalty cards a tastier purpose with a soccer campaign that reimagines them as ketchup and ...

·Ottawa, Canada
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strategy broke the news in Ottawa, Canada on Thursday, July 9, 2026.
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