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Heineken uses hard numbers to foster better representation in social media ads

Summary by Digiday

Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.

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Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.

2 days ago

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Digiday broke the news in 2 days ago on Friday, June 6, 2025.

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