Heetch Opens an Ephemeral Bar at Broken Prices in Paris

From 4 to 30 June, the brand of VTC Heetch installs its first ephemeral bar in Paris: The Heetch Bar, at competitive prices. Customers will be able to ask at the counter for a set of cards, dice, tickets to scratch collector or leave with small Heetch branded items.

After launching a rather disadvantageous promo code and, more recently, the "Les Pigeons pas Pigeons" campaign, Heetch continues its strategy of off-format communication with a new activation: from 4 to 30 June 2025, the French VTC app opens the Heetch Bar, an ephemeral bar located in the 10th arrondissement of Paris. An operation signed Halloween Agency, thought as a physical extension of the price positioning of the brand. Coffee at 1 euro, be…