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HCLTech builds $247M brand impact from MetLife Stadium partnership
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HCLTech builds $247M brand impact from MetLife Stadium partnership
The basics: HCLTech partnership includes MetLife Stadium signage, suite access & tech enhancing fan experience Brand Finance analysis shows sponsorship has contributed $247M to HCLTech’s brand value Collaboration strengthens client engagement, employer brand and strategic positioning in North America HCLTech leverages relationship to showcase digital, engineering and cloud capabilities in high-profile NFL venue A new analysis examines the ROI o…
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