Big Game Drives Record Avocado Retail Sales

Big Game Drives Record Avocado Retail Sales

Q1 2025 Holidays Deliver $199 Million in Hass Avocado Retail SalesMISSION VIEJO, CA – The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up in preparation for the year’s most anticipated football event. According to the Hass Avocado Board’s (HAB) Avocado Holiday Retail Recap, 64.9 million units of Hass avocados were sold during the Big Game week, generating $74.4 million in retail sales…

Super Bowl drives record avocado sales in Q1 2025

MISSION VIEJO, CA – (July 9, 2025) –The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up in preparation for the year’s most anticipated football event. According to the Hass Avocado Board’s (HAB) Avocado Holiday Retail Recap, 64.9 million units of Hass avocados were sold during the Big Game week, generating $74.4 million in retail sales­­— a +25% increase in dollar sales and +3.8% incr…

Hass avocados score strong Big Game performance

Promotional activity notably impacted sales, with small avocados seeing a 4% point increase in promoted volume share and a 57% volume lift during the week. Keep reading