Hard Rock expands Reverb lifestyle brand to Alabama

Hard Rock expands Reverb lifestyle brand to Alabama

The music-themed hotel, set to open in 2028, expands the brand’s reach nationwide as competition intensifies in the lifestyle segment.

Hard Rock International Announces Upcoming REVERB by Hard Rock® Florence, AL to Be Developed by Sak Capital Partners

Hard Rock International announces today it is working with Sak Capital Partners which will manage the development of REVERB by Hard Rock Florence, AL, a new-build hotel project slated to open in early 2028. This hotel will join Hard Rock’s growing REVERB by Hard Rock portfolio, including Atlanta and Hamburg, as well as seven properties in development including Florence, Kalamazoo, Scottsdale, Pensacola, Mazatlán, Tampa, and Punta Cana.