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Asian Heritage Month: Highlighting businesses owned by Montrealers

  • In May 2025, a national organization dedicated to Asian American marketing unveiled the 3AF Impact 50 list to recognize companies excelling in advertising to the Asian American community.
  • This announcement follows recognition of a 24-million-strong Asian American consumer segment with projected $1.9 trillion purchasing power by 2026.
  • 3AF compiled the Impact 50 companies by analyzing various 2024 data sources, such as paid media, events, activations, updates from agencies, research from Asian American media outlets, and community organizers.
  • Cheryl Lee, 3AF President, said the list serves as a benchmark and encourages marketers to deepen engagement with this influential consumer group.
  • The recognition underscores increasing corporate dedication to engaging the Asian American market during the heritage observance in May and encourages ongoing attention to this important consumer group.
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Seattle Magazine broke the news in on Thursday, May 1, 2025.
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