US Edition'Hannah Montana' Anniversary Special Draws 6.3m Views
The special drew 6.3 million viewers in three days and boosted original series streams by 1,000%, with over 500 million total streaming hours, Disney reported.
- The Hannah Montana 20th Anniversary Special reached 6.3 million viewers in its first three days of streaming after debuting on March 24.
- Produced by HopeTown Entertainment and Unwell Productions, the special celebrated 20 years since the series launched, featuring an in-depth interview with star Miley Cyrus.
- Disney reported that the campaign scored nearly 440 million total impressions, with more than 250 brands engaging through user-generated content and consumer products.
- Viewership of Hannah Montana surged nearly 1,000% over the last week, while the song "This Is The Life" saw a 747% increase on Spotify.
- The series has been streamed for more than 500 million hours to date, showcasing its enduring legacy since running from 2006 to 2011.
11 Articles
11 Articles
'Hannah Montana' anniversary special draws 6.3m views
The Hannah Montana anniversary special has delivered a strong streaming debut while also driving a major spike in viewership for the original series. According to Variety, the special generated 6.3 million views in its first three days across Disney+ and Hulu, marking a successful return for the beloved Disney Channel franchise. The celebration of the show's milestone also led to a nearly 1,000% increase in streams of the original Hannah Montana…
The documentary for the 20 years of the series triggers consumption in Disney+ and reactivates its catalog globally
‘Hannah Montana’ Anniversary Special Rates For Disney+ & Hulu
Hannah Montana returned for a major anniversary special that performed for Disney+ and Hulu. The Hannah Montana 20th Anniversary Special scored 6.3M views on the two streamers. This number included streams for its first three days on the platforms. It’s hard to contextualize those numbers but Disney said that the anniversary also drove nearly 1,000% increase in viewing of the Hannah Montana catalog over the past week. The special, which wa…
‘Hannah Montana’ Anniversary Special Hits 6.3 Million Views in Three Days as Original Series Jumps 1,000% in Views
The Disney+ special celebrating the 20th anniversary of “Hannah Montana” reached 6.3 million views in its first three days of streaming. Additionally, the anniversary drove a massive surge for the original Disney Channel series. Viewership of “Hannah Montana” itself was up 1,000% over the last week compared to the week before it. Despite that the […]
Miley Cyrus Returns Home For ‘Hannah Montana’ 20th Anniversary Special
Miley Cyrus is going back to where it all started, and fans are here for it.The former Disney Channel star is returning for the “Hannah Montana 20th Anniversary Special,” which premiered on Disney+ and Hulu on March 24.20 years in the making. The Hannah Montana 20th Anniversary Special premieres March 24 on Disney+ and Hulu. Disney Plus“Miley Cyrus returns home to celebrate the ‘Hannah Montana 20th Anniversary Special,’” the release states.The u…
Coverage Details
Bias Distribution
- 60% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
