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H&M Responds to Viral Video of Manager Karen Kicking Two Black Girls Out of New Mexico Store For...No Good Reason

  • In February 2024, two Black girls, Nia and Noela, were recorded being asked to leave an H&M store in Albuquerque without explanation, as shown in a viral video.
  • The store manager stated that he did not have a reason for refusing them service, and the security guard accused them of shoplifting, which they denied.
  • H&M responded by stating that they take the incident seriously and announced that the manager was no longer employed.
  • The sisters have obtained an attorney and are considering their options after receiving significant public support and backlash against H&M's actions.
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The Root broke the news in on Thursday, April 10, 2025.
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