Gut health market to hit $270bn by 2034 as trend dominates F&B

Gut health market to hit $270bn by 2034 as trend dominates F&B

Gut health is booming, with the market set to hit $270bn by 2034. From kombucha to probiotic chocolate, consumer demand is driving innovation, making digestive wellness is a global trend.

Why Gut Health Is the Top Wellness Trend in Asia Pacific | Key Insights & Benefits

Health and wellness trends across the Asia Pacific region are rapidly evolving, with a growing emphasis on gut health emerging as a central theme. According to the latest report from Innova Market Insights, consumers are increasingly prioritizing digestive wellbeing, driving innovation in food and beverage products enriched with probiotics, prebiotics, and digestive enzymes. This shift reflects broader regional efforts to harness nutrition as a …