US EditionGuinness remains most valuable Irish brand, Baileys and Paddy Power lead in strength | Manufacturing & Supply Chain
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Guinness remains most valuable Irish brand, Baileys and Paddy Power lead in strength | Manufacturing & Supply Chain
67% of 18–25-year-olds think Guinness is a ‘cool’ brand, up from 22% in 2023, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Guinness remains the most valuable Irish brand, with its brand value rising 26% to EUR3.1 billion, attributed to rising demand and increased popularity. Brand Finance data also reveals that 60% of young people now see Guinness as a ‘modern’ brand, up from 33% in 2023, and ‘co…
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