GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic
Zelnick said generative AI will automate routine tasks and support creative work, while Take-Two expects the technology to boost productivity across its studios.
- At the Semafor World Economy 2026 event, Take-Two CEO Strauss Zelnick dismissed 'doomer' narratives about AI replacing creative workers, pushing back against Elon Musk's claim that artificial intelligence could generate Grand Theft Auto.
- Zelnick argued that AI will primarily handle 'mundane' tasks within development pipelines, allowing artists and designers at Rockstar Games and 2K to focus on complex, creative work rather than repetitive labor.
- Addressing Musk's AI predictions, Zelnick joked, "The richest guy on Earth, wouldn't that be job number one for AI to take?" while rejecting claims that generative systems will replace creative professionals.
- Take-Two Interactive is actively integrating AI into its operations to boost efficiency, with Zelnick emphasizing that the strategy supports developers while maintaining the firm's competitive standing in gaming.
- While acknowledging that AI carries risks of misuse, the executive maintained that technology has historically delivered societal benefits and that human designers remain essential for shaping original creative direction.
12 Articles
12 Articles
'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead
Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.
GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic
Take-Two Interactive chief executive Strauss Zelnick, the executive behind the publisher of GTA 6, has acknowledged that artificial intelligence can be used for harmful purposes, while dismissing what he described as exaggerated fears that AI will trigger widespread job losses in the gaming industry. Speaking at Semafor's World Economy 2026 event, Zelnick said concerns over AI replacing creative workers are overstated, arguing instead that the t…
'The Richest Guy on Earth, Wouldn’t That Be Job Number 1 for AI to Take?' — Take-Two CEO Jabs Elon Musk After Tesla Boss Suggested Artificial Intelligence Can Make GTA 6
Take-Two CEO Strauss Zelnick has suggested that Elon Musk might want to watch out for artificial intelligence taking his job after the Tesla boss proposed that Grand Theft Auto 6 could be generated by AI.The gaming bigwig, who oversees major subsidiaries within Take-Two like 2K and Rockstar Games, shared his insight into the rapid advancements in technology during a conversation at Semafor World Economy 2026. It was a quick conversation that tou…
The big boss of GTA 6, at the head of the game's publisher, responded to Elon Musk's statements claiming that AI could release the most anticipated game of the decade before its release, and he went straight for the head.
At a public appearance, Strauss Zelnick, CEO of Take-Two Interactive, and thus the publisher's chief behind Rockstar Games, has clearly positioned himself to Elon Musk's latest AI announcements. The core: Zelnick doesn't believe that generative AI is in a position to create a game of the size of Grand Theft Auto 6 in the short term, and if AI actually replaces jobs, then in Zelnick's opinion it should first meet a completely different one. The t…
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