Media Buying Briefing: What Does WPP Media's Course Change Actually Mean for Advertisers?

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

GroupM’s rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industry’s largest media investment house. But beyond the sizzle reel, question marks remain over what’s actually changed — and whether this is the end of WPP’s long-running quest to turn the ship around, or just the latest chapter.This is a member-exclusive article from Digiday. Con…

WPP Launches WPP Media

WPP has launched its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name of WPP's global media company.

WPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing - Mobile Marketing Reads

WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant.