‘You need to sell Harry Potter’: UK’s tourism dented by ‘barriers to travel’
- The World Travel and Tourism Council reported overseas visitors spent less money in the UK in 2024.
- Reports link this drop to intentional government policies establishing travel barriers.
- These measures include removing VAT-free shopping and charging for electronic travel authorisations.
- WTTC President Julia Simpson stated, "We've not got back to where we need to be."
- Critics argue the approach risks undermining tourism potential and losing market share to other nations.
10 Articles
10 Articles


Government accused of ‘sabotaging’ tourism with ‘barriers to travel’
A report by the World Travel and Tourism Council found people visiting the UK spent £40.3 billion in 2024.
Travel body blames government for harming UK tourism growth
The World Travel and Tourism Council (WTTC) has accused the UK government of “sabotaging” the country’s tourism sector after international visitor spending fell by over £2 billion in 2024 compared with pre‑pandemic levels. In a new WTTC study, visitors to the UK spent £40.3 billion last year—a 5.3 per cent decline on the £42.6 billion recorded in 2019. The WTTC, which represents the global travel and tourism private sector, said ministers had ma…
UK Government accused of sabotaging tourism as visitor spending drops £2.2 billion in 2024
The UK government has been accused of undermining its tourism industry after a report revealed that international visitors spent £2.2 billion less in 2024 compared to pre-pandemic levels in 2019, even though the overall sector experienced growth. The post UK Government accused of sabotaging tourism as visitor spending drops £2.2 billion in 2024 appeared first on Nairametrics.
UK government accused of ‘sabotaging’ tourism as international visitor spending falls £2bn – Your Capital Minds
The UK government has been accused of “sabotaging” its own tourism industry after new figures revealed that international visitor spending fell by more than £2 billion in 2024 compared to pre-pandemic levels, despite a global recovery in travel. According to the World Travel and Tourism Council (WTTC), overseas visitors spent £40.3 billion in the UK last year, a 5.3 per cent drop from 2019. The council warned that the shortfall reflects delibera…
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