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‘You need to sell Harry Potter’: UK’s tourism dented by ‘barriers to travel’

  • The World Travel and Tourism Council reported overseas visitors spent less money in the UK in 2024.
  • Reports link this drop to intentional government policies establishing travel barriers.
  • These measures include removing VAT-free shopping and charging for electronic travel authorisations.
  • WTTC President Julia Simpson stated, "We've not got back to where we need to be."
  • Critics argue the approach risks undermining tourism potential and losing market share to other nations.
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Evening Standard broke the news in London, United Kingdom on Monday, April 21, 2025.
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