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Hate Calling Businesses? Google's AI Can Do It for You Through Search

UNITED STATES, JUL 16 – The AI feature, available to all U.S. Google Search users, automates calls to local businesses to check pricing and availability, with higher usage limits for paid subscribers.

  • This past week, Google rolled out the Ask for Me feature in Google Search, with Robby Stein, vice president of product, Google Search, attributing it to the July 16 announcement, rolling out across most of the United States.
  • Earlier this year, Google upgraded to the Gemini AI model with advanced reasoning, math and coding, Robby Stein said Duplex will work with Gemini to make calls.
  • Users activate the feature through Google Search by typing queries like `call the plumber to check availability`, then the AI dials businesses, engages naturally and relays findings, with calls kept under two minutes to minimize disruption.
  • Businesses can opt out of these calls, consumers save hours by avoiding hold times and awkward conversations, and all calls are recorded for quality review during business hours.
  • The feature will expand globally by late 2025, it may redefine consumer-business dynamics by 2026, and Search Engine Journal warns of potential misuse such as reservation hoarding.
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Remember, at the 2018 Google I/O conference, Google had presented at the time a technology capable of making calls in your place, up to booking a table in a restaurant in a demonstration more real than nature. And if Google had been very convincing at the time, this feature of Google Assistant actually never [...]

Google has announced the implementation of another set of AI-powered features. The most interesting feature is undoubtedly the option to make automatic calls to establishments. The AI will contact owners and obtain information regarding current price lists, available dates, and table reservations at your favorite restaurant. Improvements to the online search engine are also coming. So what exactly can we expect? Does Google want to reduce the nu…

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Search Engine Journal broke the news in on Wednesday, July 16, 2025.
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