Google Tests Search Profiles
The feature gives publishers and creators a shareable page to show recent work as Google faces criticism over AI summaries and traffic losses.
- Google announced "Search profiles," a new feature allowing creators and publishers to showcase articles, videos, and social posts in a dedicated, shareable space on Search.
- Concern regarding Overviews prompted the feature, as digital marketing agency Seer Interactive reported organic click-through rates dropped 61% between June 2024 and September 2025. Profiles aim to supplement core Google Search results pages.
- People can access profiles three ways: through Discover, via a new button on a Knowledge Panel on mobile, or through a direct URL. The Pinned carousel displays short-form video from Instagram, TikTok, and YouTube.
- Initially, Google is opening profiles to publishers and creators with a "sizable following" on at least one major platform. After claiming, users can customize profiles with avatars, bios, and a Latest posts grid.
- Google Search profiles will initially launch in the U.S. with expansion planned for additional regions. The company said it will "add more capabilities to make profiles even more useful" in the coming months.
25 Articles
25 Articles
Google launches Search Profiles for creators and publishers to boost visibility on Search and Discover
Google has introduced a new feature called Search Profiles that enables the creators and publishers to manage how they appear across Google Search and Discover. The feature creates a dedicated profile page showcasing articles, videos, social media posts, websites, and other content.
Google makes it easier to follow the social media shenanigans of your favorite personalities
Google is giving creators a fresh spotlight in Search, and it could change how you keep tabs on your favorite online personalities. The update brings a new way to discover content without endlessly jumping between apps.
In a rapidly changing world, Google continues to develop its features to meet user needs. With the addition of creator profiles, search results are becoming increasingly cluttered. Let's explore this new development and its impact on the search experience. Summary: Google will now list creator profiles directly in search results. Creator profiles add clutter, potentially making searches more crowded and difficult to navigate. Google continues to…
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