Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying

Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying

At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.

Google expands Gemini’s role in DV360 to automate media buying and measurement

The update shifts Gemini from a supporting role—previously focused on recommendations and insights—to a central layer within DV360.

What Google’s Gemini push in Marketing Platform means for media buyers and marketers

New Delhi: Google has introduced what it is calling the “Gemini advantage” in Google Marketing Platform, bringing its Gemini models into Display & Video 360 and related tools as it deepens its AI push for advertisers. The announcement was made at Google NewFront 2026.  At the centre of the update is Display & Video 360, where Google said its latest Gemini models will now help its Marketplace proactively curate media packages before campaigns go …

‘The Future Of Advertising’: Google Ingrains Gemini Deeper Into DV360 To Automate Media Planning & Buying

The future is here! But sadly we've still not got the flying cars we were promised.