Google Experiences Deja Vu As Second Monopoly Trial Begins In US

Virginia Judge to Rule on Google Ad Tech Divestment in Antitrust Case

In a Virginia courtroom, U.S. District Judge Leonie Brinkema is grappling with one of the most consequential decisions in the history of digital advertising, as she weighs whether to force Alphabet Inc.’s Google to divest key parts of its ad technology empire. The ongoing remedies phase of the antitrust trial, which follows an April ruling that Google illegally monopolized online ad markets, has spotlighted the potential breakup of tools like th…

Google Experiences Deja Vu As Second Monopoly Trial Begins In US

An anonymous reader quotes a report from The Guardian: After deflecting the US Department of Justice's attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on abusive tactics in digital advertising. The trial that opened Monday in an Alexandria, Virginia, federal court revolves around the harmful conduct that resulted in US district Judge Leonie Brinkema declaring p…

Search Engine Land: Google’s ad tech monopoly remedies trial begins | ResearchBuzz: Firehose

Search Engine Land: Google’s ad tech monopoly remedies trial begins. “A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But with Google already losing ground in ad tech and the web fragmenting into retail media, walled gardens, and AI-native platforms, the remedies may feel like t…