Google Debuts New AI Tools, Retail Media Solution in DV360

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

Google Debuts New AI Tools, Retail Media Solution in DV360

The tech behemoth unveiled updates to DV360 campaigns at NewFronts.

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting, interests and purchase-intent signals

Many users are leaving search engines to find information using AI, so Google will bring advertising to popular chatbots.

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