Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question | ResearchBuzz: Firehose

In April, a topic in the SEO was primarily responsible for discussions: Google's AI Overviews. New studies show how much the click rate suffers – the EU is also looking more closely now. In addition, Google Discover is rolling out on desktop, testing video ads on the search results page, and Microsoft is following up with Copilot Search. We have summarized this and other exciting news from the SEO world in a compact way for you!

Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question | ResearchBuzz: Firehose

Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question. “Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion.”The post Search Engine Land: Google hypes AI Overviews, refuses to answer CTR question first appeared on ResearchBuzz: Firehose.

Google AI Overviews Optimization: Is It Worth It?

A lot of people in the search engine marketing space are talking about Google’s AI Overviews. If you’re a B2B site targeting informational terms, they may have impacted your organic traffic significantly. If you’re a business that thrives on local searches or an ecommerce company, they may not be entering into your search results in a meaningful way (yet). If you’re a busy marketer or business owner, you’re likely wondering, “Should I be optimiz…