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Google · BostonSEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search isn’t just limited to Google anymore. Rankings don’t guarantee clicks. Con…See the Story
Good SEO Plus Lazy Marketing Won’t Cut It Anymore - Data Intelligence

Google · United StatesHow much does Google Ads cost? It’s a question we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can! The slightly less good news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one we can provide is: it depends. Luckily, there are some benchmarks we can use to guide our answer, but there are also plenty of factors tha…Read Article