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Christine Flowers: The Woke and the Sydney Sweeney Blue Jeans Saga

  • Sydney Sweeney starred in a July denim ad for American Eagle that sparked significant discourse due to its unusual messaging and portrayal of beauty.
  • The ad references a controversial 1980 Calvin Klein ad featuring Brooke Shields, which received criticism for over-sexualizing a young girl.
  • Public reactions suggest the ad may be a strategy to appeal to right-wing audiences, supported by figures like Donald Trump and JD Vance.
  • Sweeney's portrayal has drawn criticism regarding body image and has led to associations with right-wing ideology.
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11 Articles

Lean Right

It's exhausting to live in an age of anger, whether you're triggered or not, writes DN's Kristofer Ahlström about the anger sparked by a new ad campaign featuring Sydney Sweeney. But there is a way out.

·Stockholm, Sweden
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  • 40% of the sources lean Left, 40% of the sources lean Right
40% Right

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Sydney Morning Herald broke the news in Sydney, Australia on Friday, August 8, 2025.
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