The Good Glamm Group In Talks To Sell MissMalini

Creativefuel acquires MissMalini Entertainment from Good Glamm Group for INR 6 crore

Creativefuel, the marketing and content agency founded by Nikhil and Tushar Sukhramani, has reportedly acquired MissMalini Entertainment from The Good Glamm Group (GGG) in a deal valued at INR 6 crore, sources said. The move marks a major step in Creativefuel’s expansion strategy as it strengthens its foothold in the digital content and influencer ecosystem. Under the terms of […] The post Creativefuel acquires MissMalini Entertainment from Good…

Creativefuel acquires MissMalini Entertainment from Good Glamm Group for INR 6 Crores

Content-to-commerce startup The Good Glamm Group (GGG) is reportedly finalising the sale of its media and influencer talent arm MissMalini Entertainment to marketing agency Creativefuel. While the deal was earlier estimated at INR 4 crore in what appears to be a distress sale, sources have confirmed to us that the final agreement has been closed at INR 6 crore. This transaction is part of GGG’s broader effort to offload non-core assets as it gra…

Good Glamm Group in talks to sell MissMalini

New Delhi: The Good Glamm Group is planning to sell the digital entertainment network MissMalini Entertainment to the digital agency Creativefuel, as per news reports. The move is aimed at sustaining operations as the company faces financial struggles. The deal is priced at Rs 4 crore. Reportedly, the Good Glamm Group had acquired MissMalini for Rs 3 crores. The company will retain the network’s influencer business but the domain and social medi…

Debt-Ridden Good Glamm Group Sold MissMalini for INR 6 Crore

The Good Glamm Group (GGG), with backing from Warburg Pincus, has sold MissMalini Entertainment, a network for managing influencers and media. According to various media reports, marketing firm Creativefuel has purchased the Mumbai-based MissMalini for INR 6 crore in what appears to be a distress sale. Additionally, Creativefuel has just purchased the Pataakha and Hasley India YouTube accounts. The media company's five business divisions—the mar…

The Good Glamm Group In Talks To Sell MissMalini

Content-to-commerce startup The Good Glamm Group is in the final stages of discussions to sell its media and influencer talent management network MissMalini Entertainment to marketing agency Creativefuel.  This was first reported by Moneycontrol. The deal is valued at INR 4 Cr and appears to be a distress sale as GGG faces financial challenges and is attempting to raise capital to sustain its operations As a part of the deal, Creativefuel will a…