Toy Prices Rise Amid Trump Tariffs; Bigger Hikes Possible
- Toy prices in the U.S. increased by 2.2% from April to May, reaching a record high, partly due to the 30% tariffs imposed on imports from China.
- These price increases followed multiple tariff adjustments this year, including a reduction from 145% to 30% by the U.S. and a 10% rate set by China on U.S. goods in May.
- The tariffs have forced toy makers and retailers like Mattel and Douglas to raise prices sharply, with some hikes reaching up to 36%, while Hasbro laid off 3% of its workforce.
- Isaac Larian, MGA Entertainment CEO, said, "This is a tax on American businesses," with consumers ultimately paying higher prices on products predominantly imported from China.
- These developments suggest continued price pressures on toys and an uncertain outlook for consumer spending and retail strategies in the mid-term future.
21 Articles
21 Articles
Toy Prices See Unprecedented Surge As Trump Tariffs Take A Toll: 'There’s Just No Escaping China' - Mattel (NASDAQ:MAT)
Toy prices in the U.S. have hit record highs due to new tariffs imposed by President Donald Trump, impacting an industry largely dependent on Chinese imports. What Happened: The price of games and playground equipment has seen a record 2.2% surge between April and May. This inflation rate is significantly higher than the 0.1% inflation for all items in the same period, according to the Bureau of Labor Statistics, reported The Washington Post on …
Tariff taxes start biting: Toy prices rising at fastest pace ever: Outlook grim
In May alone, the price of toys increased by 2.2% compared to a general price inflation of 0.1%. Without context, this could be a precursor to a 25%+ annual rate of inflation for toys. Alternatively, it could be an outlier due to a temporary set of...

Toys are getting more expensive as tariffs kick in
By Abha Bhattarai, The Washington Post Toy prices are rising at their fastest pace on record, the result of stiff new tariffs in an industry where 3 out of 4 items come from China – one of the first examples of just how quickly new trade policies are raising prices for Americans. And although the full impact of President Donald Trump’s new import taxes has yet to show up in economic data, analysts say the toy industry – which relies on a steady …
Toys have been super cheap for a long time — which is why our homes are cluttered with them. But prices are starting to rise.
Parents are bombarded with so many toys — partly because they're so cheap! But their prices are going up.AP Photo/Mike AdaskavegBad news, kids: Toy prices rose 2.2% between April and May, according to federal statistics.Donald Trump's tariffs are the culprit because lots of toys are made in China.Is this actually good news for parents, though? Our homes are cluttered with toys.Toys have been so cheap for so long that, for some parents, it can fe…
Toys tied to Trump Administration's tariffs trigger troubling totals
(CNN, KYMA/KECY) - The Trump Administration's tariffs are taking a toll on toys. Prices for many dolls, stuffed animals, blocks, and games rose 2.2% between April and May. Analysts say it's an unprecedented increase and it's largely the result of the U.S.' new trade policies. According to the Census Bureau, roughly 75% of the toys sold in the U.S. come from China, which is currently dealing with a 30% tariff from the Trump Administration. Earlie…
Toy prices rise amid Trump tariffs; bigger hikes possible
Toy prices are on the rise.Prices for dolls, stuffed animals, building blocks and games rose 2.2% between April and May, according to the Bureau of Labor Statistics.Analysts say the increase is unprecedented and largely driven by new U.S. trade policies.Roughly 75% of toys sold in the United States are imported from China, according to the U.S. Census Bureau.Those goods are currently subject to a 30% tariff, and prices could rise further after a…
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