US EditionGlobal sponsorship roundup: From IPL ad rush to grassroots gains and global player deals
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Global sponsorship roundup: From IPL ad rush to grassroots gains and global player deals
From skyrocketing IPL ad rates to grassroots investments by national boards, regional sponsorships in county cricket, and global player endorsements, cricket’s commercial landscape is in high gear across every format and geography. In this week’s edition, we break down how the business of cricket is evolving—through compressed tournament calendars, community-grounded partnerships, franchise logistics deals, and […] The post Global sponsorship ro…
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