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Genesys to enhance Ferrari’s digital systems under renewed alliance

Summary by SportsMint Media
The post Genesys to enhance Ferrari’s digital systems under renewed alliance appeared first on SportsMint Media. Genesys, a global leader in AI-powered experience orchestration, has renewed its partnership with Scuderia Ferrari HP, marking the start of an expanded technical collaboration aimed at driving innovation across both racing operations and fan engagement. Under the multi-year agreement, Genesys will continue as an official team partner …
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SportsMint Media broke the news in on Wednesday, October 22, 2025.
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