US EditionGeneral Motors Announces Diverse Creative Agency of Record, Majority Agency
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General Motors Announces Diverse Creative Agency of Record, Majority Agency
An Atlanta-based agency to assist with General Motors brand multicultural efforts in multiyear assignment. “Majority shares our belief that this is a cultural inflection point, not just for EVs, but for multicultural marketing,” said Tarshena Armstrong, GM Director of Diversity Marketing and Development. General Motors recently selected Majority Agency as its creative agency of record for branded diversity marketing initiatives, GM’s fourth dive…
·Pittsburgh, United States
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