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Gen Z rejects ‘radioactive’ diet sodas for ‘Zero Sugar’ ones

Zero Sugar sodas accounted for 52% of U.S. soft drink sales growth last year as companies target health-conscious Gen Z consumers with reformulated flavors and varied options.

Summary by Hartford Courant
By Kristina Peterson, Bloomberg News The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the Super Bowl next month, it’s Zero Sugar that will star in the beverage company’s Pepsi commercial, not the original formula. PepsiCo Inc. is running a 30-second spot, which can run more than $8 million, to hype the no…

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Boston Herald broke the news in Boston, United States on Saturday, January 24, 2026.
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