US EditionGen AI overtakes social media as top travel discovery channel
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Gen AI overtakes social media as top travel discovery channel
New research reveals generative AI has become travellers' preferred discovery method, with more than half ready for autonomous agents to plan and book entire trips. Olivia Palamountain reports Generative AI has surpassed social media and online travel agencies as the leading source for travel discovery, according to new research from Accenture's Consumer Pulse survey. The study of 18,000 consumers across 14 countries found that 80% of travellers…
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