Gatorade, Cheetos among the Pepsi products getting a natural dye makeover

Pepsi testing natural dyes

VALHALLA, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.

Pepsi tests natural dyes for Gatorade, Cheetos

VALHALLA, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.

Gatorade, Cheetos among the Pepsi products getting a natural dye makeover

PepsiCo announced in April that it would accelerate a planned shift to natural colors in its foods and beverages.

Gatorade And Cheetos Are Among The Pepsi Products Getting A Natural Dye Makeover

Damien Browne, vice president of research and development for PepsiCo's beverages, is interviewed at the company's R&D Campus, in Valhalla, NY, Friday, Sept. 19, 2025.(Richard Drew / AP Photo) Damien Browne, vice president of research and development for PepsiCo's beverages, tastes a beverage at the company's R&D Campus, in Valhalla, NY, Friday, Sept. 19, 2025.(Richard Drew / AP Photo) By Dee-Ann Durbin, Ted ShaffreyThe Associated PressVALHALLA,…