Gaps in brand availability impact India’s pharmaceutical distribution: Vector Consulting Group report - Express Pharma

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Gaps in brand availability impact India’s pharmaceutical distribution: Vector Consulting Group report - Express Pharma

A recent report by Vector Consulting Group highlights critical gaps in India’s pharmaceutical distribution, revealing that even leading pharmaceutical companies struggle with brand availability at chemists. The study, based on a survey of over 900 chemists and 68 stockists across 18 cities, found that pharmaceutical company brands are available at chemists only 60 per cent to 85 per cent of the time. This is despite these companies maintaining h…